This could be the answer to getting it right. following and being creative within a set of boundaries.. It just might give you the edge to sell your work easier. After all Lets Take the humble owl. Not so long ago it was everywhere, on books, fabric, wallpaper,bags,you name it, owls where on it in it or around it!
So producing an owl inspired range was probably going to bring in some cash.
But then following trends does have its problems. It is a lot to invest if something goes wrong, and how many owls can one person design before you go stir crazy. After all it could be your job to produce nothing but owl stuff for months.
Is your work good enough to go trend free? Will the world and universe, like your new yellow plastic spoon rest? you keep your creative integrity but then you have to sell what you produce. people need foooood.
Is it possible to do a bit of both and have more than one collection of work that caters to different client groups? I am betting this may be the way to go for small individual designer makers.
A bit of safety but also a bit of individuality. I am thinking this will be for me . There is only one hiccup,
Can I afford the trend books. ?
http://www.trendbible.com/
Trend Bible is a home and interiors dedicated trend agency, working with inquisitive, recognised brands to predict change. Whether it's social, cultural or taste-driven, our job is to find out which future trends will impact your business and help you capitalise on them.
Our clients demand guaranteed competitive advantage from the trend analysis and interpretation we provide, so naturally we are very much results driven. Our clients tell us the impact of working with us can be evidenced in increased profits, market share, press coverage and footfall.
